Influencer marketing for construction and renovation.

While the influencer marketing market is maturing in France, it is still not very present in the field of building and renovation. (Article updated in 2020)

In this article, we will try to give an overview of influence marketing in the construction industry today and identify the existing influencers in this sector.

What is influencer marketing?

Influencer marketing for a company consists of promoting its services or products through people who have the power of recommendation to consumers.

These "influencers", mostly digital, have a large community on their social networks (Instagram,

YouTube, Snapchat…) and thus can “influence” the purchasing decisions of their fans when they speak positively of a product or service.

This phenomenon has really taken off in recent years thanks to the growing popularity of Instagram.

How is land calculated in Marla?

Marla is among the land estimation units that are normal in the Indian subcontinent. In the event of a large Marla, 1 Karam is equivalent to 5.5 ft while 1 Sarahi is equivalent to 30.25 sqft. Thus, 1 Marla is equivalent to 9 Sarahi or 272.25 sqft. A Marla is likewise precisely the one 160th part of a section of land while 1 penny is equivalent to 1.6 Marla. Kings Town is located in a prime location at Main Raiwind Road, Lahore. Getting Plot Prices in Kings Town Lahore


Some data on influence in France today (source Reach 2019):

·         Over 70% of influencers act on Instagram

·        The majority (over 75%) of partnerships are product placement

·        The most represented sectors are Lifestyle (~40%), fashion (~13%), beauty (~11%). The decoration represents only 3% of influencers.

Marketers are generally very satisfied with the feedback from their influencer campaigns and most want to continue their collaborations with influencers.

Influencer marketing in the construction industry


In building and renovation, the phenomenon of influence marketing is quite recent.

We tried to identify and analyze the existing influencers in France and we realized that they could be classified into three categories:

·        Building professionals who share videos on YouTube or Instagram

·        Individual “deco” influencers who share renovation/decoration-oriented posts on Instagram

·       Please note this list is certainly not complete and probably perfectible so do not hesitate to contact us if you have any comments. This list was updated at the end of 2019.

Comments

Post a Comment

Popular posts from this blog

A blog for a craftsman, is it useful?

Image
  At a time of massive use of social networks, some people wonder if a blog is really useful? When we talk about the blog, we often think of something old-fashioned, not very topical. Yet blogging remains a formidable weapon to get quality traffic to your website. I've always heard that. Besides, I started late and that's already what we were saying at the time. Blogging certainly doesn't have the popularity of social media today, but it's still a staple. For me, a blog is a privileged and more relaxed place where you can share in a unique way. On social networks, there are too many side signals that disrupt concentration. It goes fast, (too fast sometimes) and we can't share technical content in depth. Today, after a long process (I started in 2011), I have traffic of about 400,000 visitors per month, made up of individuals looking for information on the work but also of beginner professional electricians and confirmed who are interested in the tooling part. ...
Read more

Pakistan's Most Advance Society: Lahore Smart City

Image
The company has a good reputation in the  real estate  business.   Lahore Smart City is the latest project in Lahore, which will be completed by 2025 . This project has been planned with a vision to make it one of the most advanced societies in Pakistan and also an example for other cities. This city will not only provide high-quality living standards but also reduce pollution levels and create a sustainable environment for its residents. The smart city would have all modern facilities like green spaces, parks, play areas for children, covered walkways and cycling tracks etc. Plots in Lahore Smart City are available at less than 40 lacs. This project is expected to improve the living standards of people and also contribute significantly to the national economy. The land cost for plots in this city would be much lower as compared to other parts of the country, which will attract more investors from all over Pakistan. The project will have a positive impact on the re...
Read more

Living environment: how to improve the quality of social housing?

Image
70% of people living in apartments say they need at least one extra room. Half of the people complain about the lack of space in the kitchen, the lack of storage capacity (the first reason for dissatisfaction). With the extension of teleworking, 34% consider that their home is not suitable for it and four in ten people do not have an office area. The use of social networks has changed uses within the family sphere, which require places to live together and spaces of autonomy and privacy. The height of the ceilings, which has decreased by 27 cm, is not suitable for them. who has grown by 7 cm in 60 years? Finally, the health crisis has shown how the air and hygiene needs with the opening of the housing to the outside (windows, terraces, balconies) are a major concern. Capital Smart City is grand with its environment Capital Smart City Islamabad is a grand, advanced property task in Pakistan. It is the very first 'Smart City' in Pakistan as well as 4th one in Asia. It is beco...
Read more